In today’s age of social media, building a personal brand has become almost a necessity for freelancers and entrepreneurs. In fact, anyone with a smart phone can build an audience to position her/himself as an expert or an inspiration, attracting potential customers to their business.
As great as it is that a lot of individuals are embracing their entrepreneurial spirit, that also means that the competition for every entrepreneur, freelancer and independent contractor is growing at a very rapid pace. Thus, building a personal brand is a key differentiator from your competition!
It is natural that you would create your own personal brand, when you are building a business around your areas of expertise (whether you are a coach, speaker, consultant or something else). Being the face of your business can help you reach your target customer easier.
However, the idea of having a personal brand is still very important and be very beneficial, even if you’re building a company with its own brand identity. People are usually more prone to following other people, rather than following a specific company. Thus, building an audience for your personal brand, can actually be utilized to increase exposure for your company. A great example is Elon Musk, who has more followers on twitter than three of his companies (SpaceX, Tesla, and SolarCity)
Benefits of building a personal brand:
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